Evaluation 4

Evaluation 4

Before making our film we needed to decide who our target audience would be. The target audience for our film would be people who are aged 15 and over due to the violence that would occur throughout the film as DNA-Pocalypse is a post-apocalyptic film outlasting mutations. Furthermore, as well as targeting age 15 and upwards, our film would be aimed towards people who like independent films so that they have an open mind when watching our film and because our film has an obscure genre, it targets a niche audience. Generally, our film would be typically for men as there would be a lot of gore and upsetting moments throughout the film.

We came up with the target audience for our film through looking at similar post-apocalyptic films such as 28 Days Later and Invasion of the Body Snatchers as these films are rated 18 and 15 and these films target a niche audience. In addition, we conducted a questionnaire to people in our area asking what age rating they think our film should be due to the description and the trailer and what films they watch in general. Overall, the majority stated that they thought our film should be rated 15 due to the violence and distressing scenes and in most of our questionnaire’s they stated that overall people generally watched comedies or action based films therefore post-apocalyptic would be best for a niche audience at an independent cinema as not a lot of people choose to watch post-apocalyptic films.

 

After taking our target audience questionnaires into consideration, we decided to make the film according to the responses from the questionnaire. Firstly, we made sure to include frantic non-diegetic music to create suspense for the viewer matched with point of view shots to convey to the viewer what it would be like in the characters’ shoes. Secondly, we included distressing scenes at the end when one of our main characters (Boris), gets dragged away by a mutation and then he is lying there dead on the floor. Finally, we included quite a few close ups of our main characters to emphasise to the viewer what the characters are feeling so our audience feels a connection with our characters.